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Launching Swedish textile brand By Ylva in Japan

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Assignment: to enter the market in Japan, develop brand image and sales in long-term

Brand: By Ylva is a Swedish textile brand designed by Ylva Kongbäck.

Approach: We cooperate very close with Japanese distributor and develop the brand image in Japan step by step.

Result: In June 2011, we are successfully launching By Ylva brand at Tokyo Interior LifeStyle Trade Show and start brand promotion and first sales.