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Introducing German knives to the Chinese market

Felix Solingen Felix Solingen Felix Solingen

Assignment: to find the first sales channel in China

Brand: Felix Solingen – premium professional German knives from Solingen city

Approach: Together with Asian partners, we identified various sales channels for the knife brand in China.

Result: In cooperation with a partner in Hong Kong, JP Scandia achieved to introduce the Felix Solingen knife collection in Wholesale Center in Guangzhou city